Mass Control 2.0 Review

Mass Control 2.0 Review Ratings

Summary Report:

Statistics & Rankings:

Summary Report:

User Comments:

Write Your Own Review Now!

Detailed Mass Control 2.0 Review

This is one of the most thought-proving reviews that I have ever written. 

I have to admit, I was sold last year with the original Mass Control.  I was sitting there at my computer to buy it when it first opened (and the servers crashed).  I wanted the bonuses.  I wanted the product.  I wanted to go to the "workshop". 

Yes, I bought it.  I got my bundle of bonuses, sat in on the teleconferences, watched the videos and attended the Mass Control workshop.  This is one of the first products that I took part in everything. 

So before I continue, I do not know the exact details to the new stuff that will be added to Mass Control but I can comment greatly on the core material.  (And understand that since I am a member already, the upgrades will be available to me soon and in the future.)

The Mass Control Bonuses

I start here because this is what I started with.  The Four Day Cash Machine, to be exact.  This is a process in using your list to generate large amounts of instant cash and I tried it right away.  The result:  About $1000 in instant affiliate sales. 

Now, of course, I already had a list to send to, but this was one of my smaller, less responsive lists.  So far, my Mass Control purchase was half paid for. (And the process was really a cut-and-paste exercise.)

The Mass Control Course

Now this was a mix of a lot of stuff.  The concept around Mass Control is using specific techniques of persuasion, trust and proof to generate both buzz, traffic and high conversion rates. 

The content is a mix of both worksheets, examples, and videos.  I did kind of find the "presentation" to be a little lack-luster, but the content was strong. 

Frank Kern does do a lot of "fluff-talk" in his videos (as you can see in his current promotional videos here), but the point is very clear and very powerful.  (And to some degree, if you watch the "fluff" very carefully, you will see his own "mass control" efforts in full effort to YOU, the viewer!). 

Frank does focus a lot in developing trust through both proof and "the story" in Mass Control.  I've done a lot of this stuff, unplanned, in the past.  But understanding the STRUCTURE behind these efforts is quite eye-opening.  I have applied a lot of what he teaches to my own copy and it has helped not only improve conversion, but raise my social status among the social networks (and social marketing is BIG right now). 

Now Frank does go over some of traffic, PPC and social marketing stuff (like the "Howitzer Method" in Mass Control), but he speaks of it in such a "matter of fact" way.  This always kind of frustrated me with the product.  Things that I strive hard to achieve, he speaks of in such a trivial manner. 

"Outsource it" - That is a big thing he seems to focus on (and I respect), but it is usually not that easy.  Still, the concepts are there and if he doesn't teach it, he usually has "guest" presenters who share there point of view (example of that include video marketing and Pay-Per-Click). 

The other thing that was interesting was he spends a fair amount of time going over his own "product launch formula".  Now, this is not as thorough as Jeff Walker's Product Launch Formula, but there is enough information in Mass Control 2.0 to effectively create your own product launch plan. 

The Mass Control Workshop

I don't know if "workshop" is a fair name.  It really is a conference.  I kind of was under the impression that we were going to be sitting in a small room working with Frank himself.  Not really.  It was about 2000 people at the Hard Rock Hotel in downtown San Diego. 

I was first initially disappointed.  But after a full day, I had to admit that it was perhaps the BEST conference I had ever attended.  The speakers were well-known and great!  (Including Jeff Walker, John Carlton, Jason Moffatt, Mike Koenigs and a whole like of Frank Kern). 

I got a LOT out of the content (much of which I was immediately able to apply to my business).  For example, I was not doing ENOUGH with my email list.  Since then, I bring in an extra few THOUSAND per month just from what I learned at the Mass Control conference. 

Frank Kern was definitely entertaining and I know he tried to sell this as "10% more profanity".  I personally found the profanity to be annoying near the end (and cursing does not bother me at all).  His "Moth.F'n. Money" rants got old, but his point was right on.  I know people who find it funny.  Personally, I though it was over-kill and lame.  If profanity bothers you, you probably shouldn't attend this event. 

Social networking was a major key to the success of this Mass Control event.  Ryan Moran came from Ohio to stay with me and over the weekend. He and I made tons of very valuable friends in the industry (in fact, we created a mastermind group from it!). 

At the end, I would have paid $2k JUST for the Mass Control conference.  This has paid for itself 10 times over for me. 

VERDICT

I suppose I need to step back here for a second.  Much of my success from Mass Control came from the improvements it made in my current online business.  But what about those just starting?

I still think there is some HUGE value in what Frank Kern has to offer for the newbie. 

Knowing how to create the content on a website and the STRATEGY to market it properly is KEY to any online success.  Much of my success came from a lot of trial-and-error, specifically on my website copy and HOW I tried to sell/promote items online.  Frank is right in what he teaches here and is a MUST-KNOW if you hope to have any success.  (For me, it just fine-tuned what I currently had, and also explained to me why my current strategies worked).

Also, his process to launching and creating products (especially information products) is right on target.  It is very step-by-step and starts from the very beginning. 

Again, his strategies for traffic and direct marketing and testing are a bit "hand-wavy", but his advice is right (even if it is not detailed). 

What about the Monthly Membership?

I did this for a few months.  The content was great and Frank does go out of him way to go above and beyond to deliver the top-notch content and strategy.  Still, I couldn't justify it after about 3 months (there was just too much information to currently disgest).  It is worth sticking around for a month or two to information hoard. 

My opinion:  The Mass Control "workshop" alone is worth the price and if you do join, you really should make the trip out to San Diego to attend his conference. 

* This is where I live, too, so I'll be here!  If you come out, please get in touch and we will meet in person!  And if you have any specific questions about whether Mass Control is for you, send me a message at my help desk:  http://www.tru-support.com.  Make the topic "Mass Control" and I WILL personally answer you with my opinion!

WATCH THE NEW MASS CONTROL VIDEO

HIGHLY RECOMMENDED!

• $7.49 Domain Special
• 10% Off Your Entire Order