As you build your online business, there are certain things that are vital to your success. Having a web presence is important, but you really need to have more than just a website to create a business that brings in high traffic and converts it to customers. Squeeze pages, also known as opt-in pages or landing pages, are pages connected to your sites, which provide a way for you to maximize any visit your site may have.
The last thing you want is to have someone visit your page and th
en decide to leave before you have had the opportunity to collect their information. However, with a squeeze page you can easily capture info, such as a name and e-mail address, as soon as the visitor arrives at your site. When the visitor lands on the squeeze page, he will be required to type in this contact info before continuing on the site.
These pages are actually the foundation to your business. You can have a great product and even a fabulous website with solid content, but without the customers it’s all pretty worthless. Developing your e-mail contact list is where it’s at. It’s even been said by Internet marketing experts that not having an opt-in page or another way to build your list is equal to throwing money out the window.
Research has shown that few people spend money on the first visit to an online business. What typically wins them over is repeated communication from you as well as exposure to your products. So if you build a squeeze page onto your site, you no longer have to worry about losing contact with one-time visitors. Instead, you will have their e-mail addresses and you can build a relationship with them, keeping your products and services in the forefront of their minds.
What Content is Right for a Squeeze Page?
You want to pull out all of the stops on getting the best copy for your landing page. This is not only the first impression many visitors will receive of who you are and what your business is all about, but more importantly it can be the last time they visit if the squeeze page isn’t the best. If writing isn’t your forte, consider hiring a quality copywriter. Whatever you do, make sure you have compelling content that connects with the visitor and presents your product or service as a solution to their problem. The goal is to make them realize how much they need your product.
If you want to make your landing page even more appealing, give visitors an incentive for handing over their contact info to you. Whether it is a free video series, a special report or a subscription to your monthly e-zine, make sure the offer is giving them something of worth.
By making sure the content is relevant and useful you are building your rapport with the potential customer. If you give them something they can use, they are much more likely to remember you and return to your site when they need what you offer.
How Can You Build a Landing Page?
If you have the ability and knowledge to make a squeeze page on your own, go for it. However, many new IMers and even experienced ones who prefer to maximize their time and efforts prefer to use a program to make certain they get the squeeze page right the first time. After all, this is the first and most important impression you can make upon potential customers.
Members of the program Traffic Geyser have access to a simple, user-friendly landing page generator. It does all the work for you and helps you to have an effective, professional squeeze page up in no time.
While there are many variables as you build your online business, one thing that really doesn’t change is the value of a good squeeze page. Put some effort and creativity into developing the landing page now, and reap the reward of converted customers and increased profits.
Learn more about traffic geyser.
Review & Recommendations: Top Affiliate Marketing eBooks
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