How To Write A Press Release

If you’re writing press releases for your online business, you can definitely capitalize on them in more than one way. They can bring you human visitors, credibility and valuable backlinks as well as search engine indexing. Sending out a press release is important but writing an effective press release is even more important.

Writing Press Releases - the Five W’s

Who?

*What?

*Where?

*When?

*Why?

The 5 w’s are essential questions to answer in a press release. This is something that has not changed over the years as it’s a proven news template to use.

You need a reason to write that press release in the first place so once you have your angle you need to tell it in journalism style. The most important information needs to be revealed quickly through the first few paragraphs so your reader gets the gist quickly and answering the famous five w’s is a good way to be sure you have all the essential elements of a press release. You want to appeal to news organizations who’ll syndicate your content and you want to appeal to humans and to search engines all in one fell swoop so an interesting, well written press release is essential.

Quotes and Contact Information

You might also include a quote and an interview as well in your press release if these facts are relevant. You want the story to be newsworthy and presented in a professional way so that sites will want to pick up the press release and disseminate the information.

SEO Tips for Press Release Writing

It’s most important for your press release to be human readable but after it is, consider doing some minor tweaks for the search engines. Putting a long tail keyword phrase you want to rank for in your headline could be very helpful, for instance!

How to Send Out Your Press Release

There are a number of press release distribution services out there. There are free services and there are fee-based services. Many find the services of companies like Webwire and PRWeb to be well worth the small investment.

Learn more about press releases.

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PRWeb Review

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