Which is Right for Your Business: Selling on Amazon or Ebay?
For someone breaking into the world of Ecommerce, it can be a challenge to determine the right online avenue for the business. Two main options are Amazon auctions and eBay. How can you decide which one is right for you and your products? Comparing and contrasting these two online auctions may help you as you decide if you want to go with one or even both on your journey to online money making success.
The traffic numbers for Ecommerce stores such as Amazon and eBay are astounding. It only makes sense that as an online entrepreneur you would want to tap into the seemingly endless customer base. With such a loyal following of customers ready and eager to purchase products, finding a way to connect to these sites is a simple way to expand your target market and attract customers who are interested in what you have.
Even if you have been working as an eBay seller for a while, breaking into new territory with Amazon auctions may be the change you need to take your business to the next level. With a reported more than 81 million auction users, Amazon has been primarily known for book sales, but they now offer numerous product categories from toys to clothes to electronics. Chances are, you will find an area for your particular product within Amazon.
If you aren’t sure where to begin when it comes to Amazon a great resource is World Wide Brands, which trains people to sell on the online mega auction site. It has a special series of videos packed full of useful information to get you going as well as insider tips from an Amazon big wig. You can use it as a guide to help you had in the right direction with a new Amazon.com venture.
How do eBay and Amazon Compare?
It can be challenging to move to new territory with your products, but the more you know the less intimidating it becomes to try something new. Take a look at some of the similarities and differences between the two popular auction sites: eBay and Amazon.
• Seller Costs—When comparing fees side-by-side, those for selling on Amazon and eBay are very similar. They way you will pay them is a little different in that you pay for each listed item on eBay whether it sells or not, whereas on Amazon you do not pay for listings but you give them a larger cut of the final sale price.
• Buyer-Seller Relationship—As an eBay seller, you tend to have close contact with sellers. People interested in products often e-mail to ask questions, and people who have won items may contact you to ask when the product will arrive. Overall, it can become a very time-consuming relationship. As for Amazon sellers, there is much less contact with customers.
• Product Listing—It has typically been a challenge for sellers on eBay to have the right kind of product listing- one that looks good, has good pictures and a nice description. Again, it can be a time-consuming process to get the right photos and look for the product page. It is very different on Amazon, as each product listing has only one photo and one page. Furthermore, each seller uses the same pages, which simplifies the entire process, creating more time to deal with other sales and marketing issues.
• Buy-it-Now vs. Auction—While eBay has been known for it’s auction style, more and more listings are popping up as “Buy-it-Now” which is exactly what Amazon offers in its fixed-priced products. Some believe the fixed price eventually gets the better price as compared to auctions.
If you haven’t considered looking into selling on Amazon, now may be the time to take a look at what the online store has to offer. The training through World Wide Brands can be an excellent tool to help you determine if it is right for you as well as help you through the process of become an Amazon seller.
You don’t have to be just an eBay seller or just an Amazon seller. Perhaps expanding your territory into both major sales avenues will give your business the boost it needs in 2009.
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