Using Autoresponders to Help Increase Your Sales

Many
experienced online entrepreneurs consider using autoresponders to help with
their online marketing efforts. Whether you are selling a product, a service or
just want to keep in touch with your customers and potential customers, an autoresponder
can take a lot of the manual labor out of the process and help you get more
sales.

Many
people who work regularly at money making online are either using these now or will
begin using it once they get really serious about their marketing efforts.

What is an autoresponder?

An
autoresponder responds to those who you include automatically based on a
schedule. It allows you to set up messages that go out to your audience on
certain dates and times and can be a very easy and automated process.  Ease of management makes it a great way to
keep in touch with your clients in an automated and organized way. 

There
are many services such as GetResponse who can help you manage this. Here are
some examples of how this can benefit you.

1. Someone visits
   your website. They like what they see but are not quite prepared to buy.
   Before they leave, they sign up for your newsletter or for a freebie of
   some sort that you offer. 
2. Or, someone does
   buy but you capture their e-mail address with the hopes of repeat business
   in the future.
3. Your autoresponder
   software has a series of e-mails that you supply it with that will go out
   to each address in it at intervals you set. Some programs are very
   advanced, which can benefit both with a new client as well as a repeat
   customer.
4. Your visitors or
   prospects are given a series of opportunities to learn more about your
   product or service and you increase the chance of a purchase and of repeat
   business.

 What exactly does the
autoresponder accomplish?

The
series of e-mails that go out to your prospective customers and customers can
do many things including:
 

• Giving someone
  more information to help them make a buying decision. You can offer
  objection overcoming answers over a period of time.
• Getting repeat
  business from customers who buy something once. For example, if it’s a
  bottle of thirty one-a-day vitamins, your autoresponder could be set up to
  go out 20 days after the client has received their shipment to allow them
  to refill before they run out
• Telling existing
  customers about new and upcoming products or services and keeping in touch
  with them to increase the likelihood of repeat business.
  

Autoresponder
Tips

Here are some tips to help you write really effective
e-mail series.

1.    
Tell the person how you got their e-mail address. You
might want to mention they recently signed up for your newsletter, etc.

2.    
Write in a conversational and friendly tone.

3.    
Tell the reader something to benefit them. If you’re
talking about a product, why does it benefit them? Illustrate reasons to buy
your product.

4.    
Tell the reader you may be in touch again soon about
something else. You might consider mentioning next week’s subject if you’re
doing an autoresponder series.

5.    
End your e-mail with a call to action to get the reader to
visit your website. It might be a product link or a buy now link or even just a
link to your website

6.    
Give them the option to opt out if they want to. You never
want to appear to be spam.

How
do you manage autoresponses? There are many programs out there that can help
you manage this process including: GetResponse, Aweber, MailLoop and
AutorResponse Plus. Some of these programs even offer very helpful statistics
on click through rates and opt-ins as well as opt-outs and other information to
help you manage your business and your customer relationships better.

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